Four intensive courses built from 21 years of FBI operational experience — covering public information, crisis negotiation, and child abduction investigation. One-day seminars through three-day immersive programs, led by practitioners who have been there.
Every course is drawn directly from real FBI operations, press conferences, and crisis events. These are not academic lectures — they are practitioner-led programs that translate operational experience into skills your team can use the next day.
This is the course every PIO should have on their résumé. PIO Basic covers the core skills that keep agencies out of trouble in the media — how to develop key messages, how to handle reporters, how to run a press conference, and how to manage the first hours of a crisis before the story runs without you. Built from 21 years of FBI press conference and public affairs experience.
PIO Advanced takes experienced public information officers into territory most training programs never touch — hostile media, multi-agency coordination, long-duration incidents, legislative scrutiny, and reputational aftermath. Real FBI case studies, live media scenarios with professional-grade pressure, and honest critiques from a practitioner who has stood at those podiums.
Built from the FBI's crisis and hostage negotiation framework — taught by a former FBI hostage negotiator who has worked real incidents. Participants learn how the FBI structures a negotiation team, how to build rapport across a crisis, how to read behavioral indicators, and how to communicate under extreme stress and uncertainty. Both standard formats include live scenario exercises. The three-day program adds in-depth case study analysis and advanced communication frameworks drawn from FBI Behavioral Analysis Unit methodology.
One of the most specialized law enforcement training programs available outside the FBI Academy — built around the operational framework used by the FBI's Child Abduction Rapid Deployment Team and drawing directly on behavioral analysis from the FBI's Behavioral Analysis Unit. SSA Jason Pack and SSA Jen Sparks bring dual CARD Team Leader experience alongside Jen's FBI Profiler expertise in crimes against children and violent crime. Participants work through real case frameworks, learning how cases are built, how media and public communications are managed, and how behavioral science shapes both investigative and communications decisions.
Hosted by the Auburn Police Department at the Auburn Public Safety Training Center. An exclusive rate for this hosted event — save $500 off the standard program price.
This two-day advanced course on child abduction investigation is hosted by the Auburn Police Department and delivered by two of the nation's leading experts in the field. SSA Jason Pack and SSA Jen Sparks bring combined decades of FBI CARD Team leadership and behavioral profiling directly to your region at a fraction of the standard enrollment cost.
Space is limited. This exclusive hosted rate is available for this event only.
Every instructor has operated in the field. Crisis Ready Training courses are taught by retired FBI professionals who bring direct case experience to every session.
Former Chief of Staff for FBI Public Affairs and FBI National Spokesman. Hostage negotiator. CARD Team Leader. FEMA External Affairs Officer. Crimes Against Children Agent. Advanced EMT. Jason has guided media strategy through the September 11 attacks, Boston Marathon Bombing, and dozens of major federal crises. He serves as a trusted analyst on CNN, Fox News, BBC, and international outlets — and consults with the FBI's Behavioral Analysis Unit on media strategies for child abduction investigations.
SSA Jen Sparks is a retired FBI Supervisory Special Agent with a distinguished career as a CARD Team Leader, FBI Profiler, and Crimes Against Children and Violent Crime Agent. She brings rare dual expertise — operational field leadership in child abduction response combined with the behavioral science framework of an FBI Profiler — to every course she teaches. Her instruction on offender typology, victimology, and behavioral indicators is drawn directly from FBI casework and BAU methodology.
All courses are available in multiple formats — open enrollment hosted events, private agency delivery, and on-site at your headquarters or training facility nationwide.
Eight hours. Lecture, workshop exercises, and live Q&A. Ideal for PIO Basic or agency orientations.
Sixteen hours with simulation exercises and expert debrief. Available for PIO Advanced, Crisis Negotiation, and Child Abduction.
Twenty-four hours of case-based instruction and live scenarios. Full-depth option for Crisis Negotiation and Child Abduction Investigation.
Available for Crisis Negotiation. Full certification-depth training for agencies. On-site delivery. Call (865) 235-1217 to discuss.
Working professionals who deal with real media pressure, real crises, and real investigations — and need training that reflects that reality.
Detectives, investigators, PIOs, command staff, and agency administrators from local, state, and federal agencies.
Public affairs officers, communications directors, and agency spokespeople who brief media and manage public trust.
PIOs, incident commanders, and agency administrators who communicate during high-pressure incidents.
Crisis communications directors and executive spokespeople at organizations facing regulatory scrutiny or incidents.
Hospital communications officers and public health agencies managing media during mass casualty events or institutional crises.
PAO officers and military communications professionals seeking FBI-caliber media and crisis communications training.
All courses available for public enrollment and private agency delivery. Call or email to discuss scheduling, group rates, and on-site options.
Crisis Ready Training is a professional development program of Media Rep Global Strategies — led by retired FBI Supervisory Special Agent Jason Pack. For crisis communications consulting, reputation management, and media training for organizations and agencies, visit mediarep.us.